This is kind of like a deep dark purpley red magenta color that has many looks depending on how thickly you apply it. It looks more purple on the skin than in the container if applied thickly. It looks more like the deep magenta pictured when applied thinly, Though DFX calls this Bordeaux Red, you shouldn't expect this to be very red at all. Apply with a dampened sponge or brush. We recommend that you apply water to your brush or sponge and then load the makeup rather than spraying your paints. Most colors remove easily with soap and water. Make sure to let your paints air dry out by leaving the lids off between uses.