Make More Money When Face Painting By Upselling!

Would you like fries with that? — We’ve all heard the line, but have you ever tried upselling when you’re out facepainting? Alot of you would probably answer no, and some of you might be unclear about what up selling really is. So before I go any further here is a definition from Wikipedia:

Up-selling is a sales technique whereby a salesman attempts to have the consumer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously.

If all you’re doing is giving the customer what they asked for instead of giving the customer what they’ve asked for AND asking them if they’d like more — then you could be losing some serious money!

It’s a known fact that if somebody is willing to spend money on a particular product or service,  thirty percent of the time they’ll spend even more, if the opportunity arises infront of them. And it’s your job to makesure that opportunity arises, you have to makesure that everyone who comes to your face painting booth, knows about your other services.

Now, you’re probably thinking…but what can I offer as an upsell, what other services can I offer?

And it’s much simpler than you’d think! Temporary tattoos, stickers, extra body painting, glitter hair spray can all be used as upsells to squeeze a little extra cash out of your customers.

A simple temporary tattoo can do wonders, say for example you’ve got a boy who wants to be painted as a pirate. All you have to say to the parent is “…for an extra $X I could add a temporary tattoo to his arm to really make him look like a mean pirate?” And it’s done! But you’ve got to ask for it, otherwise the parent wouldn’t have known.

And remember if a sixteen year old at McDonalds can do it, then so can you! Give upselling a go and see what happens!

Happy Face Painting